The Youth Market and Vending Machines

Food and Drink Digital interviewed Michael L. Kasavana, Ph.D., who is a NAMA-endowed professor at Michigan State University’s School of Hospitality Business on the topic of the youth market.

Kasavana says a major trend is enhancement of the consumer interface and for vending machines that means a more interactive transaction – one that youth who shop and play games online are used to including payment options available online. “Why can’t you do that at a vending machine?”

Another trend is the products being sold are no longer traditional, but moving toward non-traditional items like energy drinks, trail mixes, things perceived to be more healthy.

Also product information like nutritional content. The younger generation is watching what they eat. Vending machine manufacturers will soon be required to project the food manufacturer’s nutrition label like you see on most packages.

Read more: Capturing the Youth Market with Vending Machines

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