The problem with December is cash flow. During the holidays people are getting ready for Christmas and are a little tighter with their money. Another problem is competition with food in the break room. Here are two saving strategies and one income strategy:
Saving strategy 1
You know your sales are going to be off in December so save some money up over the year.
Saving strategy 2
If you have a slow account consider waiting until December to pick up the money from that account.
Go after accounts that are very busy during the holiday season like the travel industry and retail. If you land a good size department store account, you will likely find that December will really pick up in a magnitude of one to two times as much business as normal. You don’t need a lot of those kinds of accounts to get you through the holiday season. Retail accounts typically don’t do much during the rest of the year, but can be nice for 6-8 weeks of the year. This just happens to be the opposite of how most of the traditional and industrial accounts perform during the year.
So get yourself some retail or travel industry accounts. Share any tips or ideas you have discovered in the comments below.