According to a report by Rabobank’s Food & Agribusiness Research and Advisory group, the US market for snack bars has more than doubled to almost $6 billion over the past decade. “Snack bars have found broad appeal among a large consumer base that ranges from athletes to couch potatoes, from working mothers to professionals on the go.”
Many factors have contributed to the growth of the snack bar category:
- Multi-purpose appeal of snack bars to a broad range of consumers
- A trend toward increased snacking between meals
- Broad retail distribution in convenience stores
According to the report there’s room for more growth in the snack bar category based on the consumer trend toward convenience, portability, health and wellness.
Read more: Snack bar growth shows no signs of slowing