Use a food giveaway as an information gathering device to learn what’s happening in your accounts and the people you are working with that might impact your business:
- Pulse of the management
- Business expanding or contracting
- Builds personal relationships
- Makes you more valuable
When you have a new product, introduce it with a giveaway to get feedback. It starts a conversation that can reveal important info to better understand their wants, needs and desires.
Very few people turn down free food.