Consumers Will Pay More For Higher-Quality Breakfast Products

The latest research from Mintel on the breakfast food market in the US shows:

  • Consumers consider low cholesterol or heart healthy claims important
  • Consumers think low-fat and high-fiber attributes are important when choosing products
  • Consumers are willing to spend more on better quality pre-packaged breakfast foods

The breakfast foods category has experienced solid growth during the recession and is forecast to continue to grow by 26% through 2017.

Read more: Most Consumers Will Spend More On ‘Healthy’ Breakfast Foods, Reports Mintel

Leave a Reply