As we’ve discussed in previous articles, part of marketing your business properly is making sure you have an online presence so that potential customers who are searching for your business, as well as other business owners with whom you need to connect, can find you. A Google My Business account can help with just that.
One of the easiest tools you can use to help people find your business is called Google My Business (GMB). Google My Business is a free tool that helps you to manage the information that your potential customers see when searching for you online.
What is Google My Business?
When you do a Google search for a business, if they have set up a Google My Business account, you will see a card on the right side of the page with all kinds of useful information including customer reviews, a map, and other information that potential clients may need. This is an extremely valuable tool to catch potential leads. When people want to find your business online they don’t want to invest extra time to find your phone number, business hours, or business location. Creating a business profile on Google with Google My Business ensures that all of that information is front and center for them.
The Google My Business platform lets you easily add, verify, and edit your business information. This will affect your listings all across Google including Google search and maps. In addition to basic business information customers will be able to see photos and reviews, which can help them decide if they want to do business with you.
If you want to go mobile there is also a Google My Business App. This tool lets you manage and edit your online presence on the go. Recently, the app has also added something called a “customer tab”. This new tool allows you to see your followers, your reviews, and your messages simply and easily, as well as messaging functionality so that you can respond to customer questions simply and easily.
Benefits of Google My Business
The benefits of Google My Business go beyond simply setting up an informational page. Statistically, when you verify your information with Google My Business you are twice as likely to be considered reputable by customers. Additionally, you’ll get insights that can help you grow your business and give you a better idea of what marketing options work best for you such as finding out how customers searched for your business and where they’re coming from. You can even see how many people called your business from the number displayed on local search results in search and maps.
The interaction features are important because it is always a good idea to respond to customers, whether they have had a good or bad experience. If they have had a negative experience for some reason you can turn that into a positive by reaching out to them, finding out what went wrong, and offering to resolve the issue in a manner that works for you both. Adding photos to your listings is another great idea as businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.
All in all, Google My Business is a great option for the marketing beginner to dip their toe into the waters of advertising, and to begin to handle their online presence and reputation.