How do you effectively sell vending machine accounts? That’s the million dollar question, the solution to all of your problems, right? I hate to break it to you, but more accounts will not necessarily solve your problems. In fact, having more accounts could exacerbate your problems and even quicken your business’ demise.
Paying for locations in the vending machine business falls under three categories:
- Placement fees
- Locating services
Snack and soda vending requires a marketing and sales effort for account placement. The difference between marketing and sales is that marketing determines who your customer is, how much they are expected to buy, how they will get the product, and all other aspects of your business that induce customers to purchase your products.
How to handle payment for vending equipment is a personal choice, but there are some guidelines. Most supply companies in the vending industry are legitimate, respectable entities, but the vending industry (like any other) has a contingent of unscrupulous suppliers.